Explore Colleges

Planning & specializing in college tours to help students authentically experience the unique cultures, environments, and promises of each campus.

  • Role Front-End Developer
  • Context Website Redesign
  • Period Late 2015

Discovery & Design

Branding

Logo

While my main focus for this project was on development, I took the initiative to design a new logo during my free time to replace the outdated look of Explore College's old logo. My goal was to create a logo that would meaningfully enhance the company's brand and would distinguish Explore Colleges from its competitors. Using Illustrator, I submitted several design concepts with a clean modern feel and simplistic hand-drawn graduation cap that I thought would resonate with the targeted audience. Sometimes it's nice to feed off that creative side... especially when you're making optimized SVGs.

Explore Colleges Logo

Development & Integration

Overview

The Process

Explore Colleges Tools